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The Sago Mine Disaster: Can Lightning Strike Twice?
- Article from:
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Public Relations Quarterly
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Public Relations Quarterly 2008. Provided by ProQuest LLC. (Hide copyright information)
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When addressing crisis management there are several key guidelines to be upheld in order to maintain organization on a company's behalf and limit the negative consequences. Obtaining an encompassing knowledge of the surrounding environment in which the crisis takes place is a key element in sustaining control. One spokesperson should be designated for communicating to the public throughout the crisis. If the issue may affect any part of the public outside of the organization, an additional spokesperson should be required to keep elected officials and opinion leaders directly advised. An absolutely instrumental guideline to endorse is the elimination of speculation concerning any and all ...
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