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Bored? Try Re-Inventing Yourself

Editor's note: The writer, an inveterate foe of conventional wisdom and the status quo, authored "How To Turn Your PR Job Into a Career: The DaVinci Factor... from which this hypothetical interview was drawn. Behind his iconoclastic opinions lie 16 professional and personal awards (incl. 8 Silver; 1 Gold PRSA Anvils). His upcoming book ("Too Many Geese; Too Few Swans") traces PR's history, its present and suggests its future.)

Guy comes up to me at a book launch upstairs at "21." Nice looking; about 26, neat (except for the Nike's and no tie). We chat about this and that. I ask him what he's been doing lately.

Oh, I'm pushing a new snack that's curled up like a spoon so you can scoop up ...

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