Articles > Journals > Legal and Political journals > Journal of the International Academy for Case Studies articles > March 2008

Article: NINE DRAGON THEME PARK: MARKETING STRATEGY IN CHINA

Article from:
Journal of the International Academy for Case Studies
Article date:
March 1, 2008
Author:
Copyright

CASE DESCRIPTION

The primary subject matter of this case concerns the destination marketing strategies used for a Chinese amusement theme park. The case follows the theme park from its inception and discovers how the changing tourism environment in China affected the success of the theme park.

CASE SYNOPSIS

This case examines the development and role of destination marketing in the China tourism industry in general and in the theme park in particular. A case study of Nine Dragon Theme Park in Beijing, China is demonstrated to explore the detonation marketing development. The China tourism industry has effectively merged its service with that from local attractions to the development of ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Nine Dragon Theme Park: marketing strategy in ...
Journal of the International Academy for Case Studies;  May 1, 2008 ;     700+ words ... ... case study of Nine Dragon Theme Park in Beijing, China is demonstrated to explore ... China. In fact, any assumed theme park in China can have any chance in competing ... opportunity to develop a theme park in China. In fact, NDA is only one ...

Article: CHINA DEAL MADE N. HOLLYWOOD FIRM TO DESIGN YANGTZE ...
Daily News (Los Angeles, CA);  August 29, 2000 ;     700+ words ... ... to design a world-class theme park in China. Tony Christopher, Landmark ... undisclosed amount in the theme park. ``We think China is an incredible market in ... said, ``This is the first theme park in China that will combine the best ...

Article: FORBIDDEN CITY.(China Florida theme park not ...
Florida Trend;  June 1, 2001 ;     700+ words ... ... and revenues -- at China's troubled theme park in Orlando? On a ... s most troubled theme park. Splendid China Florida, a 76 ... her a VIP tour of a theme park under construction ... Chen loved Splendid China Shenzhen, which ...

Article: DISNEY & HK GOVT BREAK GROUND ON FIRST THEME PARK ...
AsiaPulse News;  January 13, 2003 ;     700+ words ... ... groundbreaking for the first Disney theme park in China, Hong Kong Disneyland, was ... together to build a new family theme park resort destination in Hong Kong ... to bring to life Disneys first theme park in China at this one-of-a-kind setting ...

Article: CHINA AEROSPACE THEME PARK TO START IN ...
AsiaInfo Services;  November 24, 2009 ;     368 words ... ... Services 11-24-2009 China Aerospace Theme Park to Start in HainanNov ... of Hainan, south China.The aerospace theme park, based on the aerospace ... Construction SinoCast China Business Daily news ... launching site aerospace theme park tourist investmentCopyright ...

Article: Disney and Hong Kong Government Break Ground on First ...
PR Newswire;  January 12, 2003 ;     700+ words ... ... groundbreaking for the first Disney theme park in China, Hong Kong Disneyland, was ... together to build a new family theme park resort destination in Hong Kong ... bring to life Disney's first theme park in China at this one-of-a-kind setting ...

Article: Disney and Hong Kong Government break ground on first ...
PR Newswire;  January 13, 2003 ;     700+ words ... ... groundbreaking for the first Disney theme park in China, Hong Kong Disneyland, was ... together to build a new family theme park resort destination in Hong Kong ... bring to life Disney's first theme park in China at this one-of-a-kind setting ...

Article: Prettified: Chinese culture. ('Splendid China' ...
The Economist (US);  May 14, 1994 ;     700+ words ... ... opening of a Chinese-owned theme park next door to Disney World. Since ... 100m park known as Splendid China opened in central Florida last ... and operated another Splendid China theme park in China's Guangdong province near Hong ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives