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Prepare for the upswing

ASK GEORGE

Get out of your bunker and get educated on all the latest technology.

Q: In your last column, you explained how to manage in difficult times. But what about the next step? What should manufacturers be doing now to prepare for when the economy and the market recover? Should they be conducting comprehensive market research, pushing new product development, refining manufacturing processes - or are those steps too risky in a time of reduced sales and limited resources?

A: Joseph P. Kennedy said, "When the going gets tough, the tough get going." Another quote I enjoy is attributed to Albert Einstein, "Insanity: doing the same thing over and over again and expecting different results."

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