The Granary in Sarasota, Fla., stocks supplements made by more than 100 companies. "We tend to have everybody," says store manager Earl Hughes. "In some instances it can be a little confusing to consumers." At Steve and Nancy Long's Harmony Farms Natural Food Store in Raleigh, N.C., it's a little different. "We only sell one [brand of] egg," Steve Long says.

Natural products retailers face an embarrassment of riches these days-a wealth of new products from a growing list of companies. But more choices and new trends create more complicated decisions for retailers: Should they stock their shelves with a slew of different brands or a select few? What's the best way to display products, and to ...

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