|
|
Getting right with your higher authority-your customers
- Article from:
-
Natural Foods Merchandiser
- Article date:
-
April 1, 2008
- Author:
- Crawford, Bill
|
Copyright informationCopyright Penton Media, Inc. Apr 2008. Provided by ProQuest LLC. (Hide copyright information)
|
The Practical Manager
Having the right merchandise at the right price is a key to retail success. It creates happy customers, sales, profit and momentum toward repeat business.
But who determines what the right merchandise and right price are? Is it best to carry what you want? After all, you own this business, you are taking the risks necessary for it to succeed, you are putting in the time and effort to make it work-why wouldn't what you want to carry be what is right? Or is it best to carry what your vendors want on your shelves? After all, they know the market and the trends; they see the big picture; they are working with you to move products out the door-why wouldn't you accept that ...