|
|
Bites
- Article from:
-
Natural Foods Merchandiser
- Article date:
-
April 1, 2008
- Author:
- Rutberg, Shara
|
Copyright informationCopyright Penton Media, Inc. Apr 2008. Provided by ProQuest LLC. (Hide copyright information)
|
A scoop to save the bees
Honeybees do the most critical work for nearly 40 percent of ice-cream manufacturer Haagen-Dazs' superpremium flavors, pollinating fields of clover and forests of fruit trees. A division of The Pillsbury Co., Haagen-Dazs hopes to return the favor by supporting research into the cause of colony-collapse disorder, the unexplained sudden disappearance of millions of honeybees around the world since 2006. So far, the company has donated $250,000 in research money to programs at Penn State University and the University of California at Davis.
The ice-cream gurus at Haagen-Dazs created a new, limited-edition flavor, Vanilla Honey Bee, as part of the "Haagen-Dazs Loves ...