A Sustainable Distance?

Superfruit companies save communities, rain forest

It could be the quintessential dilemma for a naturals shopper: There she stands, reusable shopping tote over her shoulder, two apples in hand-one grown in her own region of the country, the other flown in from New Zealand. After a moment's consideration, she sets down the air-freighted fruit in favor of the locally produced variety. But what if there is no local option?

For most exotic, benefit-boasting superfruits, that's the case. So far, the United States has failed to enter competition with the Amazon in açai production. And it's quite rare to hear of a neighbor growing goji berries in their backyard. So what's an eco-conscious ...

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