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M2 Presswire;  June 15, 2007 ;     787 words ......Promotions for Maximum Impact to Teens & Tweens.(C)1994-2007 M2 COMMUNICATIONS LTD RDATE...the addition of Marketing to Teens & Tweens to their offering Discover the hidden...that capture the attention of teens and tweens. Marketing To Teens and Tweens reveals...

'Tweens not ready for a hard-line message.(Brief Article)

Bellingham Business Journal;  August 1, 2001 ;   CARTWRIGHT, YVONNE;   631 words ......confirms what most parents already know; 'tweens (kids between 10 and 13) are simply not...school year is staring us down, parents of 'tweens will soon have the opportunity (!) to...demographic, when it comes to advertising, 'tweens are simply not ready for the hard-line...

The Tween Economy There are things that tweens buy. Then, there are things...

Business Today;  January 1, 2006 ;   Priya Srinivasan with Rahul Sachitanand and Archna Shukla additional reporting by Ritwik Mukherjee and Nitya Varadarajan;   787 words ...Why would a paint company feature two tweens wreaking havoc on their father's blueprints...ads merely reflect a growing trend: of tweens influencing purchase decisions in product...companies responding to this by targeting the tweens. "The tween today has an opinion on life...

Guess who's coming to your store: there's a new, savvy market made up of...

Gifts & Decorative Accessories;  January 1, 2002 ;   Schwartz, Meredith;   787 words ......teens. They are what marketers are calling tweens. While the precise age span of the tween...definition, there are more than 20 million tweens in the country, according to the authors...Gregory Livingston. BETWIXT AND BETWEEN Tweens can be a profitable audience for the gift...

Catering to Tweens.(Brief Article)

Restaurant Hospitality;  April 1, 2000 ;   Del Vecchio, Gene;   546 words ...Don't think of Tweens as kids. Instead, think of them as teens...in youth marketing is what to do with tweens. These kids, about ages 9 to 13, represent...enticed with children's meals and toys, tweens are not so easily motivated. They want...

what's next for 'tweens? ... plenty.(Brief Article)

Children's Business;  February 1, 2000 ;   Azoulay, Julia Fein;   787 words ...WE'VE GOT THEM ALL WRONG, TODAY'S 'TWEENS: we think they want to imitate teens...to be mere teen/juniors copy-catters, 'tweens are emerging as a unique group with decidedly...impressively open-minded personality. Y2K 'tweens are at a crossroads, and their buying...

Caught in the Middle.(tweens, children between the ages of 10 and...

American Demographics;  July 1, 2001 ;     534 words ......concludes that when it comes to advertising, 'tweens (kids aged 10 to 13) are simply not ready...like this: When a child reaches their 'tweens, they come to realize that they are essentially...going on in the world. The last thing 'tweens want is to feel dumb - a reminder of their...

Tweens Opt For More Adventurous Cuisine.(Brief Article)

The Food Institute Report;  November 12, 2001 ;     256 words ...American tweens, those children ages 10 to 13, have expanded their tastes...including sushi, quesadillas and samosas, according to 2001 Tweens in America Report, a survey of 400 tweens, representing 43 states, conducted by Wharf Research and...

35% of U.S. Tweens Own a Mobile Phone, According to Nielsen.

PR Newswire;  December 3, 2007 ;     774 words ...Most Tweens Accessing TV, Music and Internet on their Phones, Do...on the mobile media and cross media behavior of U.S. tweens (ages 8-12). The report estimates that: * 35% of tweens own a mobile phone. * 20% of tweens have used text messaging...

Learning curve; Teens, like these on The N's 'Degrassi,' are role models....

Advertising Age;  February 21, 2005 ;   MEYERS, TIFFANY;   787 words ......life of products created specifically for tweens and teens increasingly gets shorter. While...experts make the case for appealing to tweens and teens as a single kind of uber-demo...KidShop, New York, the idea of compressing tweens and teens is a tough proposition. You...

Tweens now crave ethnic foods: What do your tween patrons expect to see on...

Restaurant Hospitality;  February 1, 2002 ;     586 words ......to get them to try almost anything new, tweens--the marketing cohort that generally includes...in San Francisco and its survey quizzed tweens on both their eating habits and technology...he the next grilled cheese? Frequently, tweens are sampling ethnic fare in restaurant...

Tweens' Pocket Money Climbs to $1.8 Billion, says Latest YTV Survey, YTV...

Canadian Corporate News;  November 29, 2000 ;     787 words ...TORONTO, Nov 16, 2000 Canada's 2.5 million tweens are in the money - $1.8 billion to be...Thanks to mom and dad, a large chunk of tweens' cash is their allowance -- a substantial...and opinions of kids (aged 6 - 8) and tweens (aged 9 - 14), notes that tweens have...

Evolution of tweens' tastes keeps retailers on their toes; Group has...

Advertising Age;  February 12, 2001 ;   Tode, Chantal;   787 words ......that's tapping into the buying power of tweens. The chain has 407 stores across the U...size of the current tween generation. ``Tweens are going to be the next major demographic...Tween Buying Machine: Marketing to Today's Tweens,'' due out this spring. Tweens, numbering...

Tweens Control $39 Billion and Influence Billions More in Purchases.

PR Newswire;  April 24, 2003 ;     438 words ......NEW YORK, April 24 /PRNewswire/ -- Tweens, as children between the ages of 8 and...greater value in the marketplace. Today's tweens are growing up more quickly, both physically...voice that respects the independence of tweens and the power they have in the market...

Holding a mirror to tweens

The Record (Bergen County, NJ);  March 28, 2006 ;   DIANE WERTS, NEWSDAY;   787 words ......Bergen County, NJ) 03-28-2006 Holding a mirror to tweens -- Cable plays to self-absorption in courting 9-to...front of the computer/iPod/TV screen — it's super-tweens! Yes, tweens — strange visitors from the 9-to-14 age group...