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Printing Magic with Lenticular

Somewhere out there, a shopper is twisting a DVD case back and forth, transfixed by the image on it. A moviegoer shifts from side to side, engrossed in an intriguing movie poster. At a college football game, a fan studiously twirls a beverage cup around and around. It happens every day; in fact, it's happening right now.

What kind of hypnotic spell could make a grown person shuffle back and forth in front of a point-of-purchase display? It must be lenticular print: the "magic" process that allows flat print to come alive in three dimensions or to change right in front of you. Lenticular print offers the power that advertisers have long sought: the ability to get customers to not only stop ...

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