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Enrollment process offers key opportunities

THE ENROLLMENT process offers opportunities to engage employees, but the tools themselves are not enough, according to one industry expert.

"The data behind the tool, as well as a well-orchestrated campaign that supports the messages and behaviors is needed for success," says Jeri Stepman, Watson Wyatt's national leader for health and welfare administration.

"It also is important to define success since we realize that not all employees will engage in this process," Stepman adds.

More than half (53%) of employers have incorporated health-risk assessments into their enrollment systems or will do so by 2009. More than one-third (36%) use enrollment systems to encourage employees to sign up ...

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