A few years back, I posted an entry to my weblog titled, "What do you do after the world gets flat? Put a ripple in it!" My post came in response to the buzz surrounding the bestselling book The World is Flat by Thomas Friedman. Executives everywhere were scrambling to understand the impact of a massive global economy; the impact of offshoring and outsourcing; and how business models would be forever changed with increased global competition.

To me, the answer was obvious - innovative organizations should avoid the product commoditization that comes with the flat world. CEOs have two choices: move forward into a world where you are competing on price, or innovate, change and adapt so you ...

Related newspaper, magazine, and journal articles:

;

See all results. Or, try our Advanced Search.

We're searching over:

• 60 million articles
• 3,500 publications