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CATalyst: Fighting indifference about feline health

I recently attended a management congress where more than 100 veterinarians gathered to learn ways to build better practices. Our motivational speaker had done his homework in order to connect with his audience. Just as if he were in a pulpit, he spoke fervently about his wonderful relationship with his veterinarian. His old dog had recently passed away after a series of medical problems that required intensive management and frequent veterinary visits for monitoring and intervention. He lauded his veterinarian for all the attention and care that was given on each visit.

The speaker went on to describe how much he loved his new puppy. Each time he comes in the door when returning from a ...

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