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Brand NFL: Making and Selling America's Favorite Sport

Brand NFL: Making and Selling America's Favorite Sport Michael Oriard. Chapel Hill, NC: The University of North Carolina Press, 2007.

Although there have been many books written about the National Football League, this study is unique in that the author not only played for the Kansas City Chiefs from 1970 through 1973 but currently is Distinguished Professor of American Literature and Culture at Oregon State University. Thus, he can view professional football as an insider and student of American culture.

The study is composed of six chapters, an introduction, and conclusion. In chapter one Oriard devotes most of the chapter to 1960s NFL Commissioner Alvin "Pete" Rozelle and his successful ...

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