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Commerce Is Beautiful

In Soviet times, all this was a chaotic mess. In contrast, you'd fly over Western Europe and see miles of perfectly cultivated land. . . . Now Georgia is the same. It's beautiful to look at. That's the aesthetic look of the free market.

-Georgia prime minister Mikheil Saakashvili, qtd. in Melik Kaylan, "Georgia on His Mind" (2007)

In 1975, a biology professor named Herbert Boyer received an unsolicited phone call from a venture capitalist named Robert Swanson. In conjunction with another biologist, Stanley Cohen, Boyer had already figured out a way to alter the DNA in bacterial cells, potentially turning each cell into a biochemical factory. Swanson alerted Boyer to a possibility that Boyer ...

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