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In Search of the BIG CATCH
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Bank News
- Article date:
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May 1, 2008
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Copyright informationCopyright Bank News, Inc. May 2008. Provided by ProQuest LLC. (Hide copyright information)
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The contest for core deposits is getting more competitive every day. For community financial institutions, the battle for market share is even fiercer as they compete with the well-funded marketing efforts of the mega-banks and Internet banks. No longer are free accounts or toaster giveaways enough to lure a prospective new depositor. To keep pace, community banks need to find innovative new ways to attract and reward customers that no one else can match.
First Arkansas Bank and Trust
Last year, Jacksonville, Ark.-based First Arkansas Bank and Trust was struggling to stand out from the crowd of competitors battling for core deposits. The bank faced increasing competition and was losing ...
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