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unlocking the power of tourism

Since the advent of democracy, the tourism sector has both benefited from and contributed to South Africa's 33 quarters of uninterrupted economic expansion since September 1999 - the country's longest economic upswing.

Opening this past year's Business Tourism Conference, Environmental Affairs and Tourism Minister Marthinus van Schalkwyk said "Our tourism industry, having overtaken gold as a source of foreign exchange, is one of the major contributors to this growth".

In 1994, a year in which three million foreign tourists entered the country, the Economist Intelligence Unit estimated that tourism contributed little more than 2% to South Africa's economy. Fast forward to 2007: more than 9 ...

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