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Plays of Light
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Step Inside Design
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July 1, 2008
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Copyright informationCopyright Dynamic Graphics, Inc. Jul/Aug 2008. Provided by ProQuest LLC. (Hide copyright information)
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SPORTS IMAGERY SUMMONS ASSOCIATIONS WITH GLOSSY, DIMENSIONAL TEXT & A BLOCKY FEEL-A UBIQUITOUS LOOK WE'VE GROWN TO ACCEPT. TROLLBÃCK + COMPANY SHATTERS THE NORM WITH ITS ESPNEWS REBRAND.
When ESPN approached Trollbäck + Company, the sports network had already developed a solid plan for the messages oehind its on-air rebrand: ESPNEWS is the epicenter for all sports data, coverage and information ... ESPNEWS decodes and analyzes vast amounts of sports information every day... it is the place for sports news. With these core ideas and a reputation for creative typography and title sequences, Trollbäck began rebranding ESPNEWS in spring 2007.
Joe Wright, creative director at Trollbäck + ...
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