Magazine article from our research archive:

Plays of Light

SPORTS IMAGERY SUMMONS ASSOCIATIONS WITH GLOSSY, DIMENSIONAL TEXT & A BLOCKY FEEL-A UBIQUITOUS LOOK WE'VE GROWN TO ACCEPT. TROLLBÄCK + COMPANY SHATTERS THE NORM WITH ITS ESPNEWS REBRAND.

When ESPN approached Trollbäck + Company, the sports network had already developed a solid plan for the messages oehind its on-air rebrand: ESPNEWS is the epicenter for all sports data, coverage and information ... ESPNEWS decodes and analyzes vast amounts of sports information every day... it is the place for sports news. With these core ideas and a reputation for creative typography and title sequences, Trollbäck began rebranding ESPNEWS in spring 2007.

Joe Wright, creative director at Trollbäck + ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!