Magazine article from our research archive:

Design & Business 2008

This is the second annual issue that STEP has devoted to the intersection of design and business. As you'll see, we're looking at two separate aspects of this: external, client-facing issues related to the creative challenges we take on and the solutions we deliver; and internal, operational issues connected to the daily management of our own studios and organizations. A panel of experts has prepared great content for us in both areas. Here's a quick preview:

EXTERNAL MATTERS

76 DESIGN & BUSINESS: WHY CAN'T WE BE FRIENDS?

Roger Martin describes the conflicting mind-sets that get in the way of effective designer/client collaboration, and he provides useful advice on bringing the two ...

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