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Design & Business: Why Can't We Be Friends?

WHY, WHEN EXECUTIVES NEED DESIGNERS TO REVITALIZE THEIR BUSINESSES, & DESIGNERS NEED EXECUTIVES TO BRING THEIR IDEAS TO MARKET, IS IT SO TOUGH TO COOPERATE FOR SUCCESS?

In 1975 the soul band War released a song that pleaded "Why can't we be friends?" for 47 of the song's total 61 lines. It became a Grammy Award nominee and a timeless cult classic from a tumultuous era. Over three decades later, it feels like the right theme song for designers and business executives. Even as design has emerged as a key business theme, with executives broadly wishing for the type of design successes propagated by Apple, JetBlue and Herman Miller, the relationship between designers and business executives ...

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