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Left-Brain Staff Management Strategies for Right-Brain Firms
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Step Inside Design
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Dynamic Graphics, Inc. Jul/Aug 2008. Provided by ProQuest LLC. (Hide copyright information)
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DESIGN FIRMS & CREATIVE GROUPS CONTINUALLY STRUGGLE WITH NEGOTIATING & ORGANIZING THEIR STAFF MANAGEMENT STRATEGIES & ORGANIZATIONAL MODELS AROUND THE MOST APPROPRIATE MIX OF LEFT- & RIGHT-BRAIN THINKING.
The business models of many design firms and creative groups are often heavily driven by right-brain approaches, based on intuitive, emotional staffing decisions. While this approach can have immediate success in the short run, it often comes at the risk of long-term sustainability and growth.
The misconceived notion is that left-brain business models (logical thinking, planning and analysis) take the place of and ultimately sacrifice creativity and passion. Yet with the ...
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