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Trademark Basics for Graphic Artists

THE ANSWERS TO SEVEN KEY QUESTIONS FORM A BASIS FOR UNDERSTANDING THE INTRICACIES OF TRADEMARK LAW.

Editor's Note: Kattwinkel addressed copyright basics in STEP's 2007 Business Annual (July/August 2007). Now she turns to trademark law.

WHAT IS A TRADEMARK?

A trademark is any phrase or symbol that functions as a brand. That is, it tells the public that there is a particular source or manufacturer for products or services (e.g., Mattel is a trademark for the toy company; the Apple logo is a trademark for the computer company). The scope of what can be a trademark is very broad-words, images, sounds and colors can all function as trademarks. Even packaging and promotional concepts for products ...

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