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LEISURAMA NOW
- Article from:
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Step Inside Design
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Dynamic Graphics, Inc. Jul/Aug 2008. Provided by ProQuest LLC. (Hide copyright information)
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the good book
FROM ANNUALS TO MANUALS
LEISURAMA NOW by Paul Sahre
It was really just an accident, but it led to a nearobsession for Paul Sahre. The designer and a friend were looking for a summer rental spot in Montauk, on the eastern end of Long Island, when they were taken to a modest-but intriguing and uncharacteristically well-designedproperty. The agent informed them it was a 'Leisurama" home. "When we heard that term, we looked at each other, and we said in unison, 'We'll take it,'" Sahre recalls. "I grew up in up-state New York, in a neighborhood where all the houses were the same. This was different. There was a design component to it. And it had a logo-it was a brand." Over the ...
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