NHRA has retained Kdelman. PRWeek's 2007 Largo Agency of the Year, to provide support and counsel with the implementation of its national public-relations campaign.
The announcement was the latest in a series of major strategic initiatives made by NHRA this year, including a two-year extension of the NHRA POWERade Drag Racing Series' title sponsorship with The Coca-Cola Company and a strategic partnership with global sports and entertainment firm IMG to assist with sponsorship sales.
Edelman's team will he led by Gregory Lee Hendricks. head of Edelman's Motorsports division based in the company's Chicago office. He will be supported by a team of motorsports and sports and ...