Long Copy -- People Do Read It.

Direct Marketing;  October 1, 1997 ;   Westphal, Linda;   669 words ......overcome their fears and misunderstandings of long copy. Some may not even read the copy handed to them and their first thought is, It's...full page editorial advertisement, is because the copy is too long. Perhaps You Have Had This Experience...

Long copy - people do read it.

Direct Marketing;  October 1, 1997 ;   Westphal, Linda;   691 words ......overcome their fears and misunderstandings of long copy. Some may not even read the copy handed to them and their first thought is, It's...full page editorial advertisement, is because the copy is too long. Perhaps You Have Had This Experience...

Condre Simple Copy 4.(Condre Inc.)

EMedia, The Digital Studio Magazine;  March 1, 2004 ;   Nathans, Stephen F.;   787 words ......president Charles Alcon Jr. of the Simple Copy 4, a moderately priced, PC-attached, four-di...journey. Condre's target user for the Simple Copy 4 isn't the lighting engineer who's built...confessional in your studio, but the Simple Copy 4 ought to fit in quite nicely. For all...

In the mail. (usage of long copy in direct marketing for Richard Band's...

Direct Marketing;  April 1, 1993 ;   Rosenfield, James R.;   787 words ......a time and place for everything, even long copy. See how one investment newsletter pitch uses long copy to its advantage, while it stumbles in other...counter-intuitive shibboleths of direct mail is that long copy works better than short copy. Is this still...

The Long and SHORT of Copywriting.(tips on what length of copy is...

Target Marketing;  February 1, 2001 ;   TRACY, PAUL;   687 words ......several. Conventional copywriting wisdom holds that long copy most often will outperform short. The maxim is, The...not a straightforward matter, they contend. Whenever copy length is varied, copy content should, of necessity, also vary. Therefore...

321 Studios Releases DVD X Copy

DVD News;  November 14, 2002 ;     277 words ......News 11-14-2002 321 Studios Releases DVD X Copy DVD NEWS-14 November 2002-321 Studios Releases DVD X Copy (C)1999- 2002 DVD News. Distributed for AM...www.m2.com). 321 Studios has released DVD X Copy, an unparalleled, complete software package...

DVDINSIDER: 321 Studios Releases DVD X Copy Software.(Brief...

DVD News;  September 24, 2002 ;     438 words ......m2.com). 321 Studios has released DVD X Copy, a first-of-its kind, complete software...the original DVD. With the use of DVD X Copy, users have unmatched DVD quality, stated...Studios. This new software allows users to copy their entire DVD, and make an exact copy...

321 Studios Releases DVD X Copy Software

DVD News;  September 24, 2002 ;     466 words ......News 09-24-2002 321 Studios Releases DVD X Copy Software DVD NEWS-24 September 2002-321 Studios Releases DVD X Copy Software (C)1999-2002 DVD News. Distributed...m2.com). 321 Studios has released DVD X Copy, a first-of-its kind, complete software...

Magazines Is it the end of the line for long copy?

AdMedia;  September 17, 2003 ;   Kim Ellison;   634 words ......ther's Kim Ellison on the decline of the long copy ad. Once upon a time, many years ago, I wrote my first ever long copy ad. Well typed it actually, on an electric...lovingly crafted to within an inch of its long copy life. And I was very proud of it. I still...

Compelling copy draws readers.(Chasers)

B to B;  March 12, 2007 ;     695 words ...The Chasers are fond of copy that carries its message on the wings...more conversational tone. In short, the copy must sparkle. Unfortunately, b-to-b copywriters...But it is possible to write sparkling copy about less-than-glamorous products and...

Modeling high-def: there has been little public discussion of how to fit a...

Video Business;  November 14, 2005 ;   Sweeting, Paul;   660 words ......other high-tech companies are pushing managed copy on high-def discs so that consumers can transfer...home. * But if the public is allowed to make a copy, under the First Sale Doctrine, that copy could be eligible for rental or sale. Almost from...

Involving copy = persuasive copy. (mail-order advertising)

Direct Marketing;  January 1, 1991 ;   Nelson, Carol;   787 words ......The answer may be well-written, personal copy. What's an easy, inexpensive way to revitalize...takes is one black plate change: rewrite your copy. I'm really not being wry. Rewriting a so-so piece of copy before it appears in print beats the tar...

Rotate, Move, Copy.(Product Support)

Cadence;  October 1, 2000 ;   HEAD, GEORGE;   787 words ...(1) Rotate and Copy The AutoCAD MIRROR command gives you the ability to copy an object at the same time you mirror it. This is done...essence, keep the originals where they were and have a copy rotated 40 degrees. Three easy ways exist that can...

Waterfront Media to Partner With Broadway Books to Develop Comprehensive...

PR Newswire;  November 14, 2006 ;     755 words ......The book will be published on May 1, 2007 by Broadway Books, a division of Random House, Inc.'s Doubleday...advice, tools and online communities. About Broadway Books Broadway Books is a division of the Doubleday Broadway Publishing...

Owning digital copies: copyright law and the incidents of copy ownership.

William and Mary Law Review;  April 1, 2001 ;   Liu, Joseph P.;   787 words ......understandings of the rights associated with copy ownership are coming into increasing conflict...by taking a close look at the concept of copy ownership. It argues that conventional...limits on what I can do with my dog-eared copy of William Faulkner's As I Lay Dying.(1...