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Article: Orange Coast Readies New Magazine Look
- Article from:
- Orange County Business Journal
- Article date:
- June 2, 2008
- Author:
CopyrightCopyright CBJ, L. P. Jun 2-Jun 8, 2008. Provided by ProQuest LLC. (Hide copyright information)
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Glamour shots of movies stars have donned the covers of Orange Coast magazine for more than 30 years. That's just one of the things that's changing.
The Newport Beach-based lifestyle magazine has spent the past year giving itself a makeover under new parent Indianapolis-based Emmis Communications Corp., which bought the publication last year from former publisher Ruth Ko.
Emmis also owns Los Angeles magazine, other publications and radio stations.
A new president, publisher and editor have spearheaded changes at Orange Coast, including adding editorial staff and salespeople, revamping the magazine's logo and format and getting a new printer.
"Emmis wasn't happy with the editorial content as ...