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Article: Product life cycle - dead or alive?
- Article from:
- Teaching Business & Economics
- Article date:
- October 1, 2007
- Author:
CopyrightCopyright Economics and Business Education Association Autumn 2007. Provided by ProQuest LLC. (Hide copyright information)
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This GCSE business studies lesson will give students a practical understanding of the life cycle of products and the features of each stage of the product life cycle.
By the end of the lesson, students should be able to:
* define product life cycle
* identify the typical stages of a product's life cycle
* discuss the marketing implications for a product at each stage of its life cycle.
Lesson preparation
You will need:
* A3 paper
* a selection of retail catalogues, such as Argos catalogues
* rulers, glue and scissors
* student handouts (see page 17).
Lesson plan
1 Start by providing students with the topic and lesson objectives. Discuss the meaning of product life cycle and provide a ...