The Far-Reaching Power of the Brand

Healthcare Executive;  September 1, 2008 ;     700+ words ......discussions identified the brand's ultimate consumer, stakeholders...identify the essence of the brand and create the school's brand platform, which succinctly identifies the brand and expresses Trinity's...Trinity can now leverage its brand to best prepare its students...branding ...

'Originality rules,' state says; Wisconsin adopts brand for marketing

The Milwaukee Journal Sentinel;  March 5, 2008 ;     574 words ......originality rules," under a state brand platform that Gov. Jim Doyle unveiled Tuesday...originality rules," reads the brand platform, which Doyle announced at the...Packers founder Curly Lambeau. The brand platform is an attempt to create a positioning...

Obsolete Marketing Strategies Hinder Asian Brands.

Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News);  October 14, 2002 ;     536 words ......integrated marketing system, or brand platform, he said. There were three components to building a strong brand platform: Advertising, to establish the...brand; promotion, to bring the brand platform to life; and grass-roots marketing...

Branding matters: Consumers' perceptions and attitude toward your company...

Global Cosmetic Industry;  April 1, 2002 ;     700+ words ......business strategy and determine how to best position the brand and its key platforms in all aspects of the company...company. No matter the state of the economy, a coherent brand will gain consumer trust, enabling profitable relationships between them and the company's brand. Joseph Gregory, president ...

The essence of brand: investing in a strong brand image can pay off down...

Specialty Coffee Retailer;  February 1, 2005 ;     700+ words ...In the brand management game, it's all about getting...remember your business, your products and your brand. Branding is the arena that puts the big...and on their bottom line. Defining your brand The easiest way to understand brand is to...

Brand on the Run.

Builder;  January 1, 2000 ;     700+ words ...To brand or not to brand? That is the new marketing question. Yes, smart builders can and are...Part of the problem, notes David Miles, president of Denver-based Miles Brand Management, is that builders don't fully grasp the nature of branding...

Brand's short shots add up to big numbers for Clippers

Daily Breeze;  April 13, 2003 ;     700+ words ...Elton Brand is one of the most selfish basketball players...such a great scorer. Don't get me wrong. Brand is not a gunner who demands the ball every...be sure, when it comes to shot selection, Brand is as greedy as a loan shark holding out...

GOV. DOYLE UNVEILS WISCONSIN'S NEW BRAND PLATFORM

US Fed News Service, Including US State News;  March 5, 2008 ;     500 words ......Wisconsin Department of Tourism's new brand platform, which celebrates the state's culture of original thinkers. "The new brand platform captures the people of Wisconsin...Secretary Kelli A. Trumble. "This brand platform has the potential to elevate the...

BRAND IS THE NAME OF DUKE'S GAME BLUE DEVIL BRUISER A FORCE FOR...

Seattle Post-Intelligencer (Seattle, WA);  March 29, 1999 ;     700+ words ...With Elton Brand, you measure the size of the hands as well...Huskies at Tropicana Field. Yesterday, Brand brought out more curiosity seekers than...claw and like to get dirty. Essentially, Brand rubbed their noses in it with 18 points...

Defining Your Leader Brand

Nonprofit World;  March 1, 2007 ;     700+ words ...Your personal brand is as important as your organization's brand. Do you know what your brand is and how to communicate it? Leaders know they must be beacons of constancy when it comes to proving to followers what they stand for. Thus, they often...

BEST-SELLING FOOTWEAR BRANDS; THE TOP BRAND CHOICES FOR Q1 2002 AS RANKED...

Footwear News;  June 3, 2002 ;     700+ words ...1 The Brand: NIKE, Beaverton, Ore. The Buzz: The athletic behemoth continues...Carter's first-ever basketball shoe, the Nike Shox VC. 2 The Brand: NEW BALANCE, Boston The Buzz: This low-key brand is famous for employing clever grass roots marketing tactics...

Academic reform crucial for Brand

Charleston Daily Mail;  April 26, 2004 ;     700+ words ...INDIANAPOLIS - Myles Brand believes this could be the most critical...the defining moment of his presidency. Brand has been a proponent of placing greater...to approve the reward/penalty proposal Brand has made the centerpiece of the reform...

The Land of Brand: A good brand is hard to create. understanding what it...

Financial Planning;  July 1, 2007 ;     700+ words ...Your brand is the perception of your value in the marketplace...your firm, whatever that may be. Creating a brand is more than images and words-it's creating...firm from the land of bland to the land of brand-a far better neighborhood. BRANDING BASICS...

Building a strong brand: how your company is perceived can be its greatest...

Construction PRO;  January 1, 2005 ;     700+ words ...Got Brand? Wondering what your corporate brand is ... exactly? A lot of people are talking about it and devising strategies around it because a strong brand is your company's greatest asset. It will enrich your bottom...

Utah's new brand getting last-minute touch-ups before unveiling Feb. 8

Deseret News (Salt Lake City);  January 7, 2006 ;     632 words ...The state's new brand will be uncorked...Friday approved the brand "platform" and gave the go...without revealing the brand or too much about...various elements of the brand and the marketing...office, said the brand manifesto and some...