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Some Healthy Competition

IT BEHEMOTHS Google and Microsoft are battling it out on new turf-each leveraging their technological prowess and brand loyalty to win over consumers to rival online healthcare management systems. Although they take different tacks, both allow clients to store personal health information online in secure databases, and use web-based tools to collect, manage and share that data with their healthcare providers and pharmacies.

Mountain View, California, USA-based Google spent 18 months quietly developing Google Health before launching a trial project with Cleveland Clinic in February. The pilot will test linking some of the Cleveland, Ohio, USA-based providers patient information to Google ...

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