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IN THE KNOW
- Article from:
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PM Network
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Project Management Institute Jul 2008. Provided by ProQuest LLC. (Hide copyright information)
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TRACKING THE COMPETITION CAN GIVE COMPANIES AN EDGE IN CHOOSING AND HONING PROJECTS ACROSS THE PORTFOLIO.
IN novels or movies, characters out to steal corporate secrets kidnap key executives, hire "moles" within the company or break into security vaults to get what they want. In real life, corporate "intelligence agents" spend most of their time poring over industry reports, going to conferences and tearing out pages from trade magazines. It may not be as glamorous as a James Bond movie, but it's a necessary part of business for any company that wants to stay ahead of its competition.
Looking internally at strategic goals, resources and team expertise is only half of the equation. Smart ...