|
|
CASE STUDY: A CLOSER LOOK: COUNTRY CHOICE ORGANIC
- Article from:
-
PM Network
- Article date:
-
July 1, 2008
- Author:
-
|
Copyright informationCopyright Project Management Institute Jul 2008. Provided by ProQuest LLC. (Hide copyright information)
|
A small ... takes a bite out of the competition with market intellige ... at doesn't break the budget.
EDEN PRAIRI, MINNESOTA, USA
(ProQuest: ... denotes obscured text omitted.)
THE CORPORATE TITANS of the world can usually afford to employ teams of competitive intelligence experts to help them make long-term project decisions. But smaller organizations often have to make due with less formal methods of tracking the market.
Fortunately, much of the information doesn't have to come with a hefty price tag-as long as companies are willing to invest some time and thought into collecting and analyzing it, says Sharon Herzog, director of research and development and corporate quality for Country ...