News wire article from our research archive:

Customer loyalty programmes lose steam

Hindustan Times

NEW DELHI, India, July 21 -- Competition may have got more retailers into the fray, but it has also affected customer loyalty programmes, meant to get a customer to come again and again to one particular retailer. While loyalty cards worked well in the beginning, today they have been reduced to just another goodwill gesture on part of the retailer.

Harish Bijoor, CEO, Harish Bijoor Consultants, says that loyalty programmes are not that effective. "It is very likely that the customer owning the loyalty card of one retailer will also have that of its competitors. There is no exclusivity," he said, adding that many customers who own a loyalty card use it very reluctantly. His ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!