News wire article from our research archive:
|
|
Customer loyalty programmes lose steam
- Article from:
-
The Hindustan Times
- Article date:
-
July 21, 2008
|
Copyright informationCopyright © HT Media Ltd. All Rights Reserved. Provided by ProQuest LLC. (Hide copyright information)
|
Hindustan Times
NEW DELHI, India, July 21 -- Competition may have got more retailers into the fray, but it has also affected customer loyalty programmes, meant to get a customer to come again and again to one particular retailer. While loyalty cards worked well in the beginning, today they have been reduced to just another goodwill gesture on part of the retailer.
Harish Bijoor, CEO, Harish Bijoor Consultants, says that loyalty programmes are not that effective. "It is very likely that the customer owning the loyalty card of one retailer will also have that of its competitors. There is no exclusivity," he said, adding that many customers who own a loyalty card use it very reluctantly. His ...
Related newspaper, magazine, and journal articles:
|
Rewarding loyal customers
New Straits Times;
February 13, 2005 ;
700+ words
......exponents of loyalty programmes, the hotel sector...plan. What is a loyalty programme? Experts say...merchants, banks run loyalty programmes too, primarily...some form of loyalty programme, how does one...businesses need loyalty programmes, what more ...
|
|
Loyalty programmes to retain customers
New Straits Times;
April 1, 2002 ;
531 words
......04-01-2002 Loyalty programmes to retain...potential of a loyalty programme to obtain...explained that a loyalty programme starts with...In Asia, loyalty programmes take the form...successful loyalty programme." He also...potential of a loyalty ...
|
|
Customer loyalty programmes lose steam
The Hindustan Times;
July 20, 2008 ;
387 words
......affected customer loyalty programmes, meant to get...Consultants, says that loyalty programmes are not that...16 different loyalty programmes. Even top retail...Introducing a loyalty card is a costly...be to use the loyalty programme to study the...marketing ...
|
|
So who is the most loyal of them all?
Economic Times (New Delhi, India);
April 21, 2006 ;
526 words
......NEW DELHI -- Now consumer loyalty programmes are as old as the hill...offering a benefit-based loyalty programme, wherein it would introduce...known for offering such loyalty programmes, is trying to tap into consumers...
|
|
Customers' test of loyalty hots up
Sunday Star-Times;
October 14, 2001 ;
426 words
......successful Fly Buys loyalty programme tomorrow may be...capacity are made for loyalty programmes. They can release...the popularity of loyalty programmes. Kachingo...participate in a loyalty programme if it was easy to...importance of making loyalty ...
|
|
Don't say loyal, say Kachingo!
Sunday Star-Times;
October 14, 2001 ;
700+ words
......of consumer loyalty programmes. With entrepreneurial...latest retail loyalty programme hits the streets tomorrow. Loyalty programmes, which reward...specialises in loyalty programmes, said the...the Fly Buys loyalty programme proved so...the latest ...
|
|
More scope for loyalty programmes
The Malay Mail;
April 3, 2002 ;
375 words
......competitors. He said a loyalty programme starts with gathering...information." He said in Asia, loyalty programmes often take the form of...as a good example of a loyalty programme in Malaysia. RealRewards...was a vast market for loyalty programmes in Malaysia. "We ...
|
|
LOYALTY PROGRAMMES: DEFER REVENUE OR PROVIDE FOR COSTS?
Accountancy SA;
December 1, 2006 ;
700+ words
...Loyalty programmes have long...sellers. Loyalty programmes are structured...purpose of loyalty programmes is to develop...views on how loyalty programmes should be...customer loyalty programme can be accounted...part of a loyalty programme ...
|
|
iclp develops whitepaper on creating a successful customer loyalty...
Al Bawaba;
July 9, 2007 ;
492 words
......successful customer loyalty programme Developing an effective loyalty programme that works...successful loyalty programme. This is precisely...Successful Customer Loyalty Programme", a new whitepaper...International Customer Loyalty Programmes (ICLP) ...
|
|
Pigsback.com trots onto the high street.
M2 Presswire;
June 20, 2008 ;
700+ words
......interacting with brands, has today partnered with loyalty management company Reward, to launch a high street loyalty programme after extensive member research. Pigsback...infrastructure forretailers seeking their own branded loyalty programmes or a managed service offering for ...
|
|
Shoppers' loyalty could be costing them more money.
New Zealand Herald (Auckland, New Zealand);
June 28, 2008 ;
630 words
......their stores. Loyalty programme managers reject...they get from loyalty programmes. Although...household of loyalty programme members spent...executive of Loyalty New Zealand...successful loyalty programmes. Dougal Swift...
|
|
Reward Launches Loyalty Scheme for 4thegame.com; Website Is The First To...
M2 Presswire;
September 19, 2007 ;
700+ words
......2007-Reward: Reward Launches Loyalty Scheme for 4thegame.com...operator of affinity group loyalty programmes, has joined forces with...to launch a bespoke loyalty programme called Football For Free...Europe's largest operator of loyalty programmes for affinity groups ...
|
|
IPOINTS AND WEBREWARDS MERGE TO CREATE THE UK MARKET LEADER.
PR Newswire;
June 6, 2001 ;
485 words
......provider), creating the second largest multi-company loyalty programme in the UK behind AirMiles. The combined entity...clients the opportunity to run major European loyalty programmes through the combined ipoints and webmiles network...considerably. Secondly we have become the first UK ...
|
|
ipoints and Webrewards merge to create the UK market leader; Deal creates...
M2 Presswire;
June 6, 2001 ;
522 words
......provider), creating the second largest multi-company loyalty programme in the UK behind AirMiles. The combined entity...clients the opportunity to run major European loyalty programmes through the combined ipoints and webmiles network...considerably. Secondly we have become the first UK ...
|
See all results.
Or, try our
Advanced Search.
|