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Promotional literature: How do we critically appraise?

One hundred and twenty-two new and generic drugs were approved by the FDA in October 2007. [1] The number of drugs entering the market is growing at an alarming rate. In short there is an information explosion. Thus it is almost impossible for a busy medical professional to study and compile the most current and detailed information. During their years of formal training, medical students and residents are exposed to intensive teaching experiences designed specifically to produce clinicians whose skills reflect current best knowledge and practice. But once in practice, they are essentially on their own and face the serious challenge of keeping their knowledge, skills, and performance ...

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