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DRIVING FASHION FORWARD

Josefin Lassbo is probably not as famous as she ought to be. A Swedish designer who rose to fashion fame for her environmentally-friendly fabrics and Fair Trade ethics, today Lassbo is pioneering a holistic approach that has rippled far beyond the fashion world.

Lassbo calls her label Reflective Circle, and her wheel-like logo represents an integrated cycle of design that balances material values alongside ethical and esoteric ones. As Lassbo's work swiftly sheds the stigma of the hemp-heavy garments and bulky brocades associated with eco-fashion, it also bridges the gap between environmental awareness and commercial concepts.

Lassbo is based in Gothenburg, but her career has always taken ...

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