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Article: Winston-Salem Journal; A tiny blue capsule is the [Derived headline]
- Article from:
- Burlington County Times
- Article date:
- May 6, 2008
CopyrightCopyright 2008 Burlington County Times. Provided by ProQuest LLC. (Hide copyright information)
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By Richard Craver
Winston-Salem Journal
A tiny blue capsule is the key element in R.J. Reynolds Tobacco Co.'s latest attempt to woo smokers.
The capsule is embedded into the filter of a regular Camel Lights cigarette.
When smokers squeeze and snap the capsule, it releases menthol to change the flavor. The cigarette -- packaged in a sleek black and blue box and called Camel Crush -- is being test-marketed at North Carolina Quality Mart convenience stores, and, beginning this month in Pennsylvania.
"We're giving the adult smoker the ability to savor two distinct flavors with Camel Crush and customize the experience," said Brian Stebbins, the senior business-unit director for Camel. "They can ...