Article: VIP to launch Green Room across India

Report from Indo-Asian News Service brought to you by HT Syndication.

Kolkata, Aug. 13 -- Maxwell Industries, promoters of Indian innerwear major VIP Group, plan to set up exclusive retail stores across India, called Green Room, which would have all VIP brands in its showcase, said a top company official here Wednesday.

Maxwell Industries director Kapil Pathare in a press meet said: "With the retail sector growing enormously in India, we plan to open 200 Green Rooms over three years, which will offer all the brands of the company under one roof. The exclusive stores across India will be opened through franchisee route."

It has already test-marketed the Green Room concept in Maharashtra.

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