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Article: Sun Direct planning major expansion across country

Article from:
The Hindustan Times
Article date:
August 16, 2008
Copyright

Report from Indo-Asian News Service brought to you by HT Syndication.

Chennai, Aug. 16 -- Sun Direct TV Pvt Ltd, a leading direct-to-home (DTH) service provider in south India, is set to replicate the success story in the other parts of the country.

"In 45 days, the company will start its service first in Assam, Orissa and West Bengal. We will then go to Uttar Pradesh, Delhi, Punjab, Madhya Pradesh, Maharashtra, Gujarat, Himachal Pradesh and others," Sun Direct chief operating officer Tony D'Silva told IANS.

At a time when DTH service rates were perched high, the 80:20 joint venture between the Kalanidhi Maran family and the Astro Group of Malaysia brought it down through innovative ...

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