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Public Relations and the Press: The Troubled Embrace
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Journalism History
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Journalism History Summer 2008. Provided by ProQuest LLC. (Hide copyright information)
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Gower, Karla. Public Relations and the Press: The Troubled Embrace. Evanston: Northwestern University Press, 2007. 300 pp. $24.95.
Karla Gower, a professor of advertising and public relations, has written a timely book about the historical relationship of the press and public relations. Both groups of practitioners are currently embattled. Critics have accused the national press corps of being too deferential to the White House in the lead-up to the war in Iraq and have charged public relations agencies and journalists with numerous unethical breaches of behavior, including paying columnists to promote the interests of government agencies and private companies. Indeed, Gower argues that the ...
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