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Labeling Beef's Message
- Article from:
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The Cattleman
- Article date:
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August 1, 2008
- Author:
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Copyright informationCopyright Texas and Southwestern Cattle Raisers Association Incorporated Aug 2008. Provided by ProQuest LLC. (Hide copyright information)
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Through nutrition labeling research, the beef checkoff continues to seek effective ways to communicate the nutritional benefits of beef to consumers. Recent online interviews among beef shoppers confirmed the effectiveness of combining beef's taste and nutrition messages to reach consumers. A variety of label options were tested, but on-pack nutrient content and structure-function health statements, combined with the Easy ...
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