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The Call Of Technology

The market for new general aviation airplanes seems to be changing. Today's new airplane buyer has different needs, goals and experience. To pinpoint this psychographic, Marc C. Lee spoke with sales representatives from various aircraft manufacturers, and it's clear that there has been a shift in who's buying what, and why. Unlike many of us, today's buyers haven't necessarily dreamed of flying since they were born. For them, general aviation represents a convenient and effective way to travel, typically for business, and away from the hassle of airliners. Cessna reports fewer sales from former Cessna owners who want to upgrade; instead most are low-time pilots who ...

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