Article: Swimmer dominates Web site; NEW YORK - Michael [Derived headline]

Swimmer dominates Web site

NEW YORK - Michael Phelps is dominating digital interest in the Olympics as much as he is the gold medal count.

More than 2 million people have clicked on NBCOlympics.com to watch a video replay of the thrilling men's 4x100 swimming relay, where the Americans scored a come-from-behind victory over the French. Phelps won gold for his role in the relay, although it was teammate Jason Lezak's surge at the end that was the indelible image.

That race alone accounts for more than 40 percent of the nearly 5 million video on demand orders from the Web site, NBC Universal said yesterday.

Three of the next four most-ordered clips were also Phelps gold medal races, with his ...

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