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Implementation of Michael Porter's Strategic Corporate Social Responsibility Model
- Article from:
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Journal of Global Business Issues
- Article date:
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April 1, 2008
- Author:
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Copyright informationCopyright Journal of Global Business Issues Spring 2008. Provided by ProQuest LLC. (Hide copyright information)
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ABSTRACT
Michael Porter and Mark Kramer (2006) propose that Corporate Social Responsibility (CSR) should be linked to core business objectives that are leveraged for increased economic and social values. While the strategic CSR approach is intriguing less attention was placed on implementation. The purpose of this paper is to articulate the specific methods for implementing CSR and employs case studies to illustrate each step of the process. Our conclusion includes implications for future practice and research.
Introduction
"Debates continue to rage about whether or not firms should engage in socially responsible behavior. On the one hand, traditional economic arguments suggest that ...
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