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CHRISTIAN KERR

'If you don't understand the GST, don't vote for it.'

That was Paul Keating's message days out from the 1993 election. It helped turn the poll around. Like all successful political lines, it was both shorthand and subliminal.

What Keating really was saying was: 'If you don't know what the other mob's policies mean for you, if you're at all unsure, then stick with me.' 'Better the devil you know' is a saying we hear very early on in life.

We all understand what it meansit's a simple, cut-through line.

It's a pity that the federal Liberal Party hasn't been able to develop a line in response to Kevin Rudd's proposed emissions trading program, the Carbon Pollution Reduction Scheme.

This isn't ...

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