Magazine article from our research archive:
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Choosy cortex
- Article from:
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The Scientist
- Article date:
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September 1, 2008
- Author:
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Copyright informationCopyright The Scientist, Inc. Sep 2008. Provided by ProQuest LLC. (Hide copyright information)
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HOT PAPER IN NEUROSCIENCE
The paper:
C. Padoa-Schioppa & J.A. Assad, "Neurons in the orbitofrontal cortex encode economic value," Nature, 441:223-6, 2006. (Cited in 76 papers)
The finding:
Researchers from Harvard Medical School measured neuronal firing rates in macaques who had been offered different juice rewards. By varying the amounts and types of juice in separate trials the researchers gauged subjective preference for the juices, finding that certain neurons in the orbitofrontal cortex (OFC) only fired for one juice type, while others fired for either juice.
The significance:
"Now that you know that these neurons exist," says Veit Stuphorn from Johns Hopkins University, "you can ...
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