Magazine article from our research archive:

Choosy cortex

HOT PAPER IN NEUROSCIENCE

The paper:

C. Padoa-Schioppa & J.A. Assad, "Neurons in the orbitofrontal cortex encode economic value," Nature, 441:223-6, 2006. (Cited in 76 papers)

The finding:

Researchers from Harvard Medical School measured neuronal firing rates in macaques who had been offered different juice rewards. By varying the amounts and types of juice in separate trials the researchers gauged subjective preference for the juices, finding that certain neurons in the orbitofrontal cortex (OFC) only fired for one juice type, while others fired for either juice.

The significance:

"Now that you know that these neurons exist," says Veit Stuphorn from Johns Hopkins University, "you can ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!