|
|
Article: Kingston, Intel Team Up for Flash Memory Drives
- Article from:
- Orange County Business Journal
- Article date:
- August 25, 2008
- Author:
CopyrightCopyright CBJ, L. P. Aug 25-Aug 31, 2008. Provided by ProQuest LLC. (Hide copyright information)
|
Kingston Technology Co. has teamed up with Intel Corp. to market flash memory-based drives to top makers of laptops and servers.
The pact with chipmaker Intel is a shift for Fountain Valley-based Kingston, the leading maker of memory modules for computers.
Kingston traditionally has taken a "wait and see" approach to new products. It waited years to get into flash memory cards for consumer electronics, which now make up a quarter of Kingston's $4.5 billion in yearly sales.
The flash drive effort "almost flies in the face of the usual Kingston model," spokesman David Leong said. "This is one market where we believe it will grow quite a bit. The opportunity was there to jump into it right now ...