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An Asymmetric Campaign

War metaphors are the bane of presidential politics. Pundits love them, but campaign managers use them at their candidates' peril. To win an election, the goal is not to kill the opponent but to convince the voters that he's not the choice they should make.

The real parallel between war and politics is that political campaigning is an ideological war, a psychological struggle to convince and thereby defeat. At the Rev. Rick Warren's Saddleback Forum, John McCain named Gen. David Petraeus as one of the wise men he'd listen to.

McCain is old-school Navy, but Petraeus is new-school Army. McCain came of age in the Cold War, in Vietnam and in the horrors of the Hoa Lo prison, the infamous "Hanoi ...

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