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Jumping the Gun

New British price regulations to come online a year early, but increased support for innovation may provide a silver lining for pharma

For more than half a century, drug rices in the United Kingdom have een set by the Pharmaceutical Price Regulation Scheme (PPRS), a "cost plus" profit control plan developed in 1956 to ensure that the National Health Service (NHS) has access to "quality branded medicines at reasonable prices, and promotes a healthy, competitive pharmaceutical industry." Over the years, this complex system has evolved to the point that pharma companies are now free to set the price for their product, as long as profits do not exceed a predetermined level.

The PPRS is usually ...

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