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HARD OF (AD)HERING
- Article from:
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Pharmaceutical Executive
- Article date:
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August 1, 2008
- Author:
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Copyright informationCopyright Advanstar Communications, Inc. Aug 2008. Provided by ProQuest LLC. (Hide copyright information)
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Pharma companies are looking for new ways to get patients to stay on their meds. The consensus is that if enough adherence tools are thrown at the wall, some will have to stick. But is that the answer?
When your biggest products are going off patent, your biggest customers are pushing back hard on prices, and you don't have enough new products in the pipeline to make up the shortfall, what do you do?
There's more than one answer to that question-the key question facing pharma these days-but certainly one classic answer is: sell more to your existing customers.
At first blush, that's a solution that makes no sense for pharma. Patients get sick only so often, prescriptions cap utilization, ...