Magazine article from our research archive:
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Do something!
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Pharmaceutical Executive
- Article date:
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August 1, 2008
- Author:
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Copyright informationCopyright Advanstar Communications, Inc. Aug 2008. Provided by ProQuest LLC. (Hide copyright information)
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BOOSTING PHARMA SALES REQUIRES A SOUND STRATEGY, FOCUS ON PERFORMANCE DRIVERS, AND PROACTIVE MANAGEMENT OF TOP PERSONNEL
"DON'T JUST STAND THERE,DO SOMETHING," has long been an axiom of American business, especially within the vitally active sales functions. Pharmaceutical companies have too much riding on the success of their sales efforts to become victims of the inactivity trap. A growing number of companies are looking beyond the performance charts to the underlying drivers of performance and then building an action plan based on disciplined analysis.
After all, what sales executive inside or outside pharmaceuticals hasn't puzzled over sales performance charts trying to divine a formula ...
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