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Next Generation Event Consolidation
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Pharmaceutical Executive
- Article date:
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August 1, 2008
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Copyright informationCopyright Advanstar Communications, Inc. Aug 2008. Provided by ProQuest LLC. (Hide copyright information)
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A comprehensive strategy enabled by new tools and processes will help pharma companies make the quantum leap from chaos to compliance
A few years ago, when you saw a pharmaceutical company consolidating its overall event and marketing spend, you could be pretty sure that the goal was to save money. Not anymore. Today we have Sarbanes-Oxley requirements, federal regulations, and promotional guidelines, and an increasing number of state-level limits on honoraria, gifts, and grants to healthcare practitioners (HCPs) and their institutions. Add all that together and companies have a powerful new reason to control, track, monitor, and justify funds allocated to such areas as meetings and ...
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